Our Team

Lisa Luther

Lisa’s Real Estate has been licensed since 1986 in Massachusetts and New Hampshire. 28+ years as a licensed Massachusetts Real Estate Instructor, Lisa has Instructed Pre License courses at Multiple Colleges and was the Pre License Director for Carlson / Norwood BH & G Real Estate, Massachusetts and New Hampshire. She also currently owns her own Real Estate School. Lisa has also been Director of Education for Century 21 Citiwide. Lynnfield, Everett and Revere. Lisa has been a member in REEA, Real Estate Education Association, and the Mass Real Estate Educators Group Lisa has managed offices for Century 21 in Woburn, Reading, Winchester and owned Realty World Advantage for 17 years. She was the Regional Manager of New England for Realty World 2000 – 2015 Lisa currently is the Women’s Council of Realtors Massachusetts State President, Board of Director of the State Women’s Council of Realtors 2015 to Present Member, NAR, National Association of Realtors • Member, MAR, Massachusetts Association of Realtors • Past– Member, EMAR, Eastern Massachusetts Association of Realtors • President of Northern Region Women’s Counsel of Realtors 2016 -2017 • Board of Director of Eastern Middlesex Association of Realtors 2013- 2015 • Board of Director of Greater Boston Real Estate Board 2015-2016 • EMAR (RCS) Realtor Community Service Committee Chairperson. • EMAR Member Benefits Committee Chair •.

Michael Seaver

Michael began his real estate career in 1986. Over the years, Michael has been involved in many aspects of the real estate industry including land development, new construction marketing as well as the full array of residential sales. He managed the first ERA Key office, a start up operation of 5 people in Milford, MA and helped to grow it to one of the most successful office in Central Massachusetts. At the time, his office had one of the highest levels of per agent productivity of any office in the state. As ERA Key Realty Services began to expand into new markets, he was instrumental in creating merger and acquisition opportunities. He earned his bachelor’s degree from Providence College. He is a member of the Greater Boston Real Estate Board, the Massachusetts Association of REALTORSÒ, the National Association of REALTORSÒ, Electronic Realty Associates (ERA) and the Greater Milford Chamber of Commerce.

Peter Certo

Instructor: Peter has been a successful insurance and real estate broker since 1977. Starting his insurance career with Metropolitan Life Ins Co in 1973, he opened his own agency and obtained his real estate license in 1977. He ran a small but profitable agency until he purchased his first franchise of ERA Certo Agency when he recruited 48 agents and opened two offices withinRhode Island. He then switched to a Century 21 franchise for the next 10 years which he sold to join Keller Williams Realty as a Team Leader. For another 10 years he successfully launched Keller Williams Realty offices inRhode Island,Easton, Ma andWorcester, Ma. He was the first team leader to recruit more then 100 agents to one real estate office inNew England. He does his best to incorporate real estate humor into his classes but he can also bring a perspective of truth which can cause some agents to really think about what they really want to accomplish and why. Peter is an accomplished business coach and counselor as well as a certified instructor of real estate courses for the state of Ma. He hopes you enjoy his presentation and find his candor motivating and worthwhile.

Cheryl Eidinger-Taylor

President, ERA Key Realty Services: Cheryl Eidinger-Taylor has been training Agents and Managers for approximately the last 15 of her 20 years in Real Estate. She has been with ERA Key Realty Services for her entire career and loves to sell, train, and motivate. Cheryl has a passion for the business and brings experience and enthusiasm to her training programs. Cheryl also firmly believes in continuing on her quest for education and currently holds the designations of CRB (Certified Residential Brokerage Management), CBR (Certified Buyers Representative), LTG (Leadership Training Graduate), ABR (Accredited Buyer Representative) and ABRM (Accredited Buyer Representative Manager) and is a member of the National, Massachusetts, Worcester, and Northern Rhode Island Board of Realtors